Introduction

The SEO Training Certification study guide is intended to prepare students to pass the SEO Training Certification Exam administered by seo-training-certification.blogspot.com. Upon completion, students will have obtained a thorough knowledge of Search Engine Optimization practices, procedures, tools, and techniques.

Table of Contents

Chapter 1:Search Engines

Search Engine Basics

• Introduction to Search Engines
• Search Engine Market Share
• Major search engines and directories
• Search provider relationships

Components of Search Engine

• How search engines rank pages
• Search engine spam

Test Questions

Chapter 2: Search Engine Optimization

On Page Optimization Factors

• Keywords
• Keyword Finalization
• Use of HTML Meta Tags
• Anchor Text Optimization
• Comment Tag Optimization
• Content
• Content Optimization
• Keyword Density

Off Page Optimization Factors

• Building Link Popularity
• Anchor Text Optimization
• Measuring Link Popularity
• Google Page rank

Test Questions

Chapter 3: Site Readiness

Google Toolbar

• Types of links
• Dynamic Page Optimization
• What are Doorway Pages /Cloaking
• Frames

Test Questions

Chapter 4: Pay Per Click

Pay Per Click Campaigns

Setting up a PPC Campaign

• Keyword Selection
• Bidding Strategies
• Advertising Text
• Develop proper landing page
• Tracking

Major PPC Search Engines

• Google AdWords
• Overture PPC Ads
• Other PPC Advertising Resources

Test Questions

Chapter 5: SEO Monitoring

SEO Reporting and Conversion

Visitor Traffic Analysis

How to choose an SEO Consultant

Test Questions

Chapter 6: Latest Concepts

Emerging Trends in SEO

• Blog Optimization
• Content Duplication in SEO
• CraigsList
• How to do Branding with SEO
• Podcasting
• RSS Feed Optimization
• SEO & PPC Tools for Google
• SEO & ROI
• SEO - Present and its future
• Wiki Article Inclusion
• The New Buzz in Video Optimization – YouTube
• Digg.com
• Web Analytics

Affiliate Marketing

Google Dance and its Impact on Rankings

Test Questions

Chapter 7: Marketing Strategies

Local Search Marketing

• On Page Optimization factors

Link Baiting

Google Webmaster Central

• Google Webmaster Tools

Test Questions

Chapter 8: Advanced SEO Techniques & Strategies

Top pointers for High Rankings on Local Search Engines

Use of Lens and Hub pages to promote sites

Auto-pinging a Blog and its RSS

Test Questions