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SEO Training Certification

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Introduction

The SEO Training Certification study guide is intended to prepare students to pass the SEO Training Certification Exam administered by seo-training-certification.blogspot.com. Upon completion, students will have obtained a thorough knowledge of Search Engine Optimization practices, procedures, tools, and techniques.

Table of Contents

Chapter 1:Search Engines

  • Search Engine Basics

    • Introduction to Search Engines
    • Search Engine Market Share
    • Major search engines and directories
    • Search provider relationships

  • Components of Search Engine

    • How search engines rank pages
    • Search engine spam

  • Test Questions

Chapter 2: Search Engine Optimization

  • On Page Optimization Factors

    • Keywords
    • Keyword Finalization
    • Use of HTML Meta Tags
    • Anchor Text Optimization
    • Comment Tag Optimization
    • Content
    • Content Optimization
    • Keyword Density

  • Off Page Optimization Factors

    • Building Link Popularity
    • Anchor Text Optimization
    • Measuring Link Popularity
    • Google Page rank

  • Test Questions

Chapter 3: Site Readiness

  • Google Toolbar

    • Types of links
    • Dynamic Page Optimization
    • What are Doorway Pages /Cloaking
    • Frames

  • Test Questions

Chapter 4: Pay Per Click

  • Pay Per Click Campaigns

  • Setting up a PPC Campaign

    • Keyword Selection
    • Bidding Strategies
    • Advertising Text
    • Develop proper landing page
    • Tracking

  • Major PPC Search Engines

    • Google AdWords
    • Overture PPC Ads
    • Other PPC Advertising Resources

  • Test Questions

Chapter 5: SEO Monitoring

  • SEO Reporting and Conversion

  • Visitor Traffic Analysis

  • How to choose an SEO Consultant

  • Test Questions

Chapter 6: Latest Concepts

  • Emerging Trends in SEO

    • Blog Optimization
    • Content Duplication in SEO
    • CraigsList
    • How to do Branding with SEO
    • Podcasting
    • RSS Feed Optimization
    • SEO & PPC Tools for Google
    • SEO & ROI
    • SEO - Present and its future
    • Wiki Article Inclusion
    • The New Buzz in Video Optimization – YouTube
    • Digg.com
    • Web Analytics

  • Affiliate Marketing

  • Google Dance and its Impact on Rankings

  • Test Questions

Chapter 7: Marketing Strategies

  • Local Search Marketing

    • On Page Optimization factors

  • Link Baiting

  • Google Webmaster Central

    • Google Webmaster Tools

  • Test Questions

Chapter 8: Advanced SEO Techniques & Strategies

  • Top pointers for High Rankings on Local Search Engines

  • Use of Lens and Hub pages to promote sites

  • Auto-pinging a Blog and its RSS

  • Test Questions

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